Monday, 18 July 2016

Why Google Search Console Tool is essential for Blogger

Google search console provides a summary and enhancement suggestions on your blog indexing, crawling and structural data. Every blogger should take advantages of Google search console`s resources to enhance their blog performance. Google search console provides a lot of valuable data besides the primary focus how well you blog getting indexed. In this article, I am going share how will you be benefited from taking advantages of Google search console resources and why Google search console is an essential tool for Blogger?

Why Google Search Console is an essential tool for Blogger


What is Google Search Console?


             Google search console owned its name in the year 2015, where previously it was known as Google webmaster is a free but very useful tool for the website owner, bloggers, webmasters and SEO professionals, serviced by Google Inc. Google search console is used to index blog and websites on the search engine Google and a lot of things can do check later described in the article.

Why Google Search Console?


             As market wide the search engine behemoth Google holds more than three-quarter of search market share, so it is essential to index our blog and websites on Google to gather massive organic traffic

Google search console login


             Already if you have added your blog or website on Google search console and had access to Google search console account, then you can sign into Google search console to know how to take advantages of Google webmaster tools resources, otherwise, add your blog or website to Google search console first. Adding your blog or website on Google search console is as easy as 123. If you need help how to add a blog or website to Google search console then here a step by step guide to add your blog on Google search console.

Submitting your blog XML sitemap to Google Search Console


             An XML sitemap provides Google search console an overview of how your blogs URL connected? It`s an important part of indexing to the search engine.Submitting an XML sitemap of a blog is an easy task. If you have not submitted your blog XML sitemap to the Google webmaster tool then its time to add your blog XML sitemap to Google Search Console for better indexing in Google.


             Assuming you have signed into Google webmaster tool and added your blog and submitted your blog XML sitemap to the Google Search Console here I have described few important Google webmaster tool resources summary and their advantages.

             Clicks on your added property in the Google Search Console tool and you will be redirected to the property dashboard.

1. Messages


             Google webmaster tool will always notify you through the messages whenever their will something important changes either in your property or any recommendation or any violation of the Google Webmaster guidelines from the Google webmaster tools. Also, you will be informed through your login email containing the same message. Check messages regularly for recommended action.

2. Search Appearance


             Clicks on the link Search Appearance to expand. It`s where you can find the information about how your blog appears in the search result page and search appearance errors.

             Structured Data: If you have used structured data to make available your information in a relational database then you can find your structured data related query and errors under the Structured data link. You can check your blog with Google Structured Data Testing Tool to ensure that you do not contain any error related to your blog structured data markup.

Structured Data Image
Structured Data ScreenShot - Click to view larger Image


             Rich Cards: Google uses the Rich Cards to populate informational Rich Snippet on the search result page. Rich Cards are very useful if you are running a movie or food blog which needs a review rating for a movie or the nutrition value for the recipe. Rich Cards uses Scheema.org to originate enhanced Rich Snippet. Under Rich Cards link you will find errors and enhancement suggestion about Rich Cards.

Rich Cards Screenshot
Rich Cards - Click to view larger image


             Data Highlighter: Data Highlighter is a manual process of Structured Data markup. If you have used Structured Data Markup ready template for your blog then it is not necessary to use the Data Highlighter option. Otherwise, just click on the blue button "Start Highlighting" and use your mouse to select and highlight your data for the selected information category.

Data Highlighter Screenshot
Data Highlighter - Click to view larger image


             HTML Improvements: HTML Improvements provides useful information about meta description, title tag or non-indexable content available on your blog. Correct any issue appears on the HTML Improvements section will both increase your site performance and user experience of your blog.

HTML Improvements Screenshot
HTML Improvements - Click to view larger image


             Sitelinks: If you think that a link should not appear in the search result as a link to your site you can use the "Sitelinks" option to demote a link.

Sitelinks Screenshot
Sitelinks - Click to view larger image


             Accelerated Mobile Pages: If you are driving an accelerated mobile page for your targeted mobile devices visitor you should regularly check "Accelerated Mobile Pages" link. Any error related with your AMP (Accelerated mobile page) will appear here. Clicks on "Get started with AMP" button to start building your accelerated mobile page.

AMP Screeshot

Search Traffic:


             Under the "Search Traffic" menu, you will find all search result related query and information. This one is the most important and you should check regularly all that metrics at a weekly interval or at least once in a month. The most important resource of Google search console is "Search Traffic Resources". Here I have presented them in a very short description.



             Search Analytics: To run your blog successfully you must know who are your blog visitor and what are they looking for? Search analytics will help you to analyze and understand your blogs several metrics. I have highlighted some things in the given screenshot such as Clicks, Query, Impression, Average Position and so on. You can use the filter option available in the resources for a deeper analyze.

Search Analytics
Search Analytics - Click to view larger image


             Links to Your Site: We all know backlinks are the most important to rank high in the search engine result page. The more backlinks from high domain authority site will push your blog to rank high in the search engine result page. You can analyze your backlinks from the link "Links to Your Site".

Links to Your Site
Links to Your Site - Click to larger view


Note: A backlink from trusted site will push up to rank high in the search engine result page, on the other hand, a backlink from spam site will pull down your rank in the search engine result page. So, whenever you will find a new backlink you should check the site helth who have linked back to your blog.

             Internal Links: It is where you can analyze how your blogs internal URL connected. Internal links also an important metrics to rank high in the search engine result page as well as an important search engine optimization parameter.



             Manual Actions: Google sends you manual action notice if Google finds that anyhow either your content, structured data markup or template design violates Google Webmaster Tools guideline. Check regularly if there any manual webspam occurred or not. If you have received any manual action notice, rectify them as soon as possible and request a review reconsideration to Google. Google bot will stop crawling and be indexing your blog until you correct the manual action. Your organic traffic from the search engine giant Google will drop suddenly if any manual action found by the Google Webmaster Tool. If you need help, then ask to the Google Webmaster Central forum to help and resolve the issue asap.

             International Targeting: Provides language tag information and error. If you are running a blog for country specific then you can customize from here.

             Mobile Usability: Any error found in mobile usability then you will locate the error under the "Mobile Usability" link.

Note: Any error found in the Mobile Usability then your site will be demoted in the mobile search result page.

Google Index: 


             We all add our blog and sites to the Google webmaster tool to get index in the search engine Google. You will find index related information under the tab Google Index in Google search Console dashboard. Clicks on the Google Index to expand the menu. Below is the description of the sub menu of Google Index.

             Index Status: Index status will show the data count of your blog indexed and data count of indexed blocked by the robot. There is two tab, basic and advanced, switch basic from advanced to know the index blocked count by the robot.

             Content Keywords: Content keywords provides the information about your content researched keywords. You can click on "Show more keywords" to view more keywords on the search console window or clicks on the "Download this table" to download the whole keywords list as a CSV format or Google Docs format.

             Blocked Resources: Any resources that were blocked by the Google Webmaster Tool will appear here.

             Remove URLs: Use "Remove URLs" if you wish to remove any URL from indexed in the search engine. You need to remove the URL from the source page to completely remove the URL.

Crawl:


             Crawling is the top most of indexing a blog or a website. A search engine bot crawls a blog or website and collects information to index in the search engine directory. Under the "Crawl" menu you will get information about how your blog is crawled by the Google bot. Clicks on "Crawl" to expand. Here few points are discussed below.

             Crawl Error: Any error found during crawls a blog or website will be listed here. The desktop tab allows to find error appears on the desktop version designed URLs, and the mobile tab gives information about the errors appearing on the mobile version URLs. Rectify error in your blog and then select the error and clicks on "Mark As Fixed" to resolve the issue from the Google Webmaster Tool.

             Crawl Stats: Here you will find the information about Google bot activity on a blog for the past 90 days. The information shown in the graph on the Google Search Console page is per day parameter consisting a period of 90 days.

             Fetch as Google: Use "Fetch as Google" if you have done something changed in your blog. "Fetch as Google" will force Google bot to crawl your blog within a few moment. This service limited to 10 times in a month.

             robot.txt Tester: Check your robot.txt file status and error. Also, you can check a particular URL status is allowed to index or not.

             Sitemaps: Under this submenu, you can add or test your blog XML sitemap to the Google Webmaster Tool. If you were earlier submitted your sitemap to the Google search console you can see the total indexed URL count.

             URL Parameter: If you are using same content using different URL then should use URL parameter. Otherwise, it's not necessary because an imperfect use of URL parameter can stop your whole blog indexing. Use it with strict knowledge.

Security Issues:


             It is where you will find any security related issue on your blog or website. A safety issue like a malware attacks your blog. Or you are referencing a site that has malware.

Other Resources:


             These are important links related to indexing and optimizing your blog.

             That is all I have included above from the Google webmaster tools. So hope you have understood the importance of Google search console tool. Try them and if you have any query regarding this then feel free to ask them in the comments section. Subscribe us via mail or connect us to the social network to get the latest post update first.

Author of DD | Technology Passionate | Electronics Engineer | Professional Blogger | Hobby - Travel | India | Quote - Love Life, Live Life.


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